In-House or Outsourced?
When it comes to choosing between an in-house sales team or an outsourced sales development team, time and money are key factors. While the decision depends on your company's specific needs, let's compare the costs of in-house versus outsourced SDRs.
Ultimately, the goal of sales is customer acquisition and consistent revenue. Hiring either in-house or outsourced SDRs ensures a healthy sales pipeline. Use our SDR Cost Calculator to determine your expenses per lead and meeting, and download our Tips & Tricks Checklist to reduce your cost per lead.
OUTSOURCED
Outsourcing your SDRs offers several benefits over an in-house team:
Cost-Effective:
Outsourced SDR teams are more budget-friendly compared to in-house options. They have access to costly equipment and technology, saving you the expense. Additionally, they arrive fully trained, eliminating the need for training costs and time.
Flexibility:
Working with an outsourced SDR team allows you to quickly adjust your workforce according to your company's goals. Whether you need to launch a seasonal campaign or adapt to changing circumstances, you can easily scale your SDR team up or down.
Reduced Time to Market:
For startups, time is of the essence. Outsourcing your SDR team enables a faster market entry as they require less ramp-up time than recruiting and training an internal team. Moreover, their extensive prior experience can be leveraged to your advantage.
Focus on Closing:
By outsourcing your SDRs, your internal sales team can concentrate on closing deals. An open-ended and flexible partnership with the outsourced team allows your sales team to tap into their knowledge and insights.
Lower Risks:
Outsourcing sales operations significantly reduces your risk. A fully staffed and targeted outsourced SDR team provides dependable support for your sales efforts.
INHOUSE
Salary and Benefits:
SDRs typically earn an average of $74,000 per year, but don't forget to consider training costs, taxes, benefits, and administrative expenses.
Software:
To enable your SDRs to excel, you'll need various tools with annual costs. Here are some examples:
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Hubspot: $14,000 for 10 users
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LinkedIn Sales Navigator: $1,100+ per user
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Keap: $3,500+ for 10,000 emails
Other Costs:
Additional expenses include job postings, conducting interviews, and salary negotiations. On average, the hiring process alone can cost around $4,000 per new hire.
