INHOUSE SDR COST CALCULATOR

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INHOUSE VS OUTSOURCED SDR

The two biggest determining factors for companies choosing between hiring an in-house sales team or an outsourced sales development team are time and money. While the decision is a personal one as each company is different and has different needs, let’s take a look at a cost comparison of in-house vs. outsourced SDRs.

The bottom line to sales - no matter which you opt for - is customer acquisition and consistent sales. Making the decision to hire someone, whether in-house or outsourced, can help you stay on top of your sales funnel, ensuring that your sales pipeline never dries up. 

You can use our SDR Cost Calculator on this page to find out exactly how much you are spending for each lead and meetings you are getting from your SDR team. You can also download our Tips & Tricks Check List on how to reduce your cost per lead.

Get Our Tips & Tricks Checklist for Reducing Cost Per Lead 

WHAT'S THE DIFFERENCE?

INHOUSE SDR TEAM

SALARY & BENEFITS

According to Glassdoor, the average salary of SDRs is on average $74,000. But you also have to factor in training costs, taxes, benefits, admin, etc.

SALARY & BENEFITS

According to Glassdoor, the average salary of SDRs is on average $74,000. But you also have to factor in training costs, taxes, benefits, admin, etc.

SOFTWARE
Your SDRs will need tools to be effective at their jobs. Here are a few annual costs you can expect: 

  • Hubspot - $14,000 for 10 users

  • LinkedIn Sales Navigator - $1,100+ per user

  • Keap - $3,500+ for 10,000 Emails

OTHER COSTS
Other costs can include job posts, conducting interviews, negotiating salaries, etc. According to Glassdoor, the hiring process can cost an average of $4,000 per new hire

OUTSOURCED SDR

Outsourced SDRs cost only a fraction of that price and can start a campaign in less than a month and help you lower your cost per sale. Here are some of the benefits of Outsourcing your SDR team.

COST EFFECTIVE
More cost-effective than an in-house SDR team.  Outsourced SDR teams have access to equipment and technology that can be costly to purchase on your own.  In addition to this, you’ll also have to spend time and money on training an in-house SDR team, whereas an outsourced SDR team is fully trained and ready to go from day one.

FLEXIBILITY
Working with an Outsourced SDR team will offer more flexibility in ramping up or down quickly to meet your company’s goal. Do you need to launch a seasonal campaign? You can easily add more SDRs when you need to and decrease the number of SDRs based on your situation.

 

REDUCE TIME TO MARKET
For startups, time is money, so outsourcing your SDR team can help you get to the market faster because its ramp-up time is typically much faster than recruiting and training an internal team. Moreover, they usually have extensive prior experience that can be played to your advantage.


HELP THE SALES TEAM FOCUS ON CLOSING
Outsourcing your SDRs can help your internal sales team to focus on closing deals. With an open-ended and flexible partnership, your internal sales team can take advantage of your outsourced team's knowledge and insights. 

 

LOWER RISKS
One of the biggest benefits of outsourcing sales operations is that it greatly minimizes your risk. With a highly targeted, fully staffed outsourced SDR team, you’ll surely get dependable performance by ensuring your sales pipelines are filled with the best quality leads.